Online Embroidery Leader Moves the Needle with UX-Centric BigCommerce Redesign

OESD’s team provided design blueprints and entrusted our team with custom development to bring their vision to life. We seamlessly integrated their brand’s distinct style with the robust customization capabilities of the BigCommerce platform, resulting in a flexible system that showcases diverse designs with the agility to easily update content as new inspirations emerge.

Highlights of the full-site project include:

  • Modern, intuitive navigation that invites crafters to explore and be inspired
  • Reimaged Product Detail Page (PDP) with cleaner organization
  • Expandable Category Page filter to find products faster with less distractions
  • A custom build on IntuitSolutions’ “Base Theme”
  • Custom page builder widgets helping simplify site updates

Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil themeOESD has a solid foundation to grow and scale. Our BigCommerce developers have dedicated 100’s of hours to optimize our theme for Page Load Speed, Accessibility, SEO, and faster updates.

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