Search Engine Optimization – Five Techniques to Boost Your Search Engine Optimization

When you have a website, the one thing you must have if you’re going to survive is traffic and the best kind of traffic you can have is natural traffic. Two reasons for this are that you’ve targeted the traffic to your site and the traffic wasn’t paid for. It may be difficult, however, to see your website at the top of the search results with the keywords you have. Here are five tips search engine optimization tips you can use to draw traffic to your website with your boosted rankings.

Meta Tags

When you’re writing your Meta tags (your title tag and description tag), you need to place keywords in them, usually near the beginning and more than one time. Make sure you use those keywords because search engines will use its prominence, density and weight to determine where the website will rank.

– Keyword prominence is how early you use your keyword.

– Keyword density is the ratio in which the keyword is used among the other words

– Keyword weight is how many times you use a keyword and/or phrase on the page.

When you’re talking about search engine optimization, make sure you don’t keyword stuff and avoid using words like “or”, “the” and “and”.

Have Navigational Links At Right Or Bottom, Never Left Of Page

Did you know that search engines read your website from top left to bottom right? When you’re talking about SEO, search engines will generally give preference to the first 100 words on a page so you don’t want them to be javascript or navigational links. Make sure your keywords are in the heading tags as well.

Have Alt Tags On Your Images

When you’re doing website optimization, remember that search engine spiders are unable to read images and pictures. Spiders can only know what your picture/image is by reading its alt tag. Include keywords in the HTML line so you can improve your website’s keyword weight and density.

Place Keywords At Bottom Of Page

When you’re talking about SEO and websites, you need to remember that spiders will take a look at the words at the beginning and ending of the text and give more preference to them. When you’re doing article writing, keywords should be used prominently in these areas. Don’t place the javascript or navigational links at the bottom of the page if you want high search engine rankings. Another search engine optimization method is to place keywords after the copyright date of your page.

Anchor Texts

What is an anchor link? It’s the actual linking text on a website; this is what a visitor will click on to get them to the page they want. Having many links that relate to your website can make an enormous impact on your SEO rankings. Make sure your anchor text includes keywords/phrases.

You may think that effective SEO is difficult to achieve. However, with these five tips, you can easily make an impact on your search engine ranking.