As a business professional, you probably get lots of calls and emails from “SEO gurus” almost daily. I don’t know about you but I find it irritating to get cold, hard sales calls whilst trying to run my business? Some of these supposed “experts” will promise you everything in the world to get you to sign up for their services, but do you really need their help?
The answer is maybe. Maybe you do need help with SEO, but beware SEO is a never ending process not a one time fix! SEO stands for “search engine optimization”. But, do you really know and understand what it means for your business?
I talk with business owners every single week who have the same misconception – they think that they only have to set up their website ONCE and Google will keep it ranked forever. Unfortunately, this is a MYTH.
All day long Website rankings on Google move around. Unless you know that and understand how to work with it, your site unfortunately is likely to disappear and not be found by those looking online for your products and services. Have you discovered this already? If you’re not visible on pages 1 and maybe 2 on the search engine listing its highly unlikely that your website will ever generate leads for your business via a simple search on Google or other search engines!
You need to fully optimize your site when it is built but as I said earlier SEO is not a one time thing. It is an on going process that requires consistent activity to be effective. All the Panda and Penguin updates that Google made over the past year changed the position of multiple websites in the search engines rankings in a heart beat. Many hundreds of websites were also deindexed and disappeared from Google for ever! Keeping up to date with all the changes is a time consuming activity and few local business owners have the time to do it successfully.
A note of optimism however. Google, like other search engines has always loved fresh, relevant content. “Content is King” is the expression often used. One of the ways to optimize your website is by making sure that your website has fresh, relevant content consistently placed on the site. One way to ensure this is by creating a blog, consistently posting to it and providing valuable content for your visitor to see in the form of articles, audio and video entries.