Basic Search Engine Optimization Tips for ECommerce Websites
Use the right keywords.
The best way to rank an eCommerce website is to use the right keywords. Site owners should devote time to thoroughly search for keywords and shortlist those that match their activities. Since long-tail keywords are more specific phrases that are more likely to be used by visitors, they can help websites rank high.
They can actually draw the traffic eCommerce sites are targeting and boost their conversion rate. They should consider user queries as well. Visitors are a bit specific so they key in their queries when looking for what they need. That being said, eCommerce sites should make use of keywords that consider a user’s search intents.
Include strategic keywords in anchor text.
Anchor text is an effective way to boost a site’s SEO. Since eCommerce websites are surely filled with links that point to their web pages, businesses should make the best use of their anchor to maximize their potential. Though they should look natural using anchors such as ‘here’, they can add strategic keywords they want to rank for.
Anchor texts should not have the same keywords so Google will not penalize them. They should also add important keyword links in their product descriptions to direct visitors to similar product pages they want to promote.
Do not use duplicate content.
When it comes to eCommerce websites, duplicate content is a serious matter. They come across such issues since they deal with a multitude of product descriptions, which are often provided by sellers that can distribute their products to other websites. So, eCommerce websites show product descriptions that are also seen on different websites.
In addition, duplicate content problems can be caused by filter and category options as well since filters can create different URLs that have the same content. Such issues can be addressed by referring to the article about this subject matter
Write product descriptions that capture the interest of viewers.
Captivating product descriptions, just like compelling headlines, greatly affect a site’s conversion rate. For this reason, it is critical for them to use their own product descriptions and not that of the manufacturer. This way, it will be unique and captivating using relevant keywords that make that make them more acceptable to Google.
Make the most of product images.
Images are very important to eCommerce websites. They trigger the sales of these stores. Therefore, sites should have high quality, captivating and unique images. However, if they want to be found by bots, images should not only look remarkable. They should also have great SEO potential in order for Google Image’s search results to drive a lot of traffic to their site.
Moreover, they should fill out the ALT tag with relevant and unique keywords in a description.
Observe if traffic converts into sales.
It is important to drive traffic to the site. However, what is more significant is turning this traffic into sales. Ecommerce sites should observe if their regular visitors are also buying from them.
To analyze their traffic and find room for improvement, they should refer to Google Analytics. This way, they will know where their traffic comes from, devices they use, visitors who are most likely to convert and conversions generated by means of SEO, among others.