Laying the Design Foundation for an Ecommerce Website
As a business owner, you understand that trust is the foundation of any successful customer relationship. If shoppers can’t trust you, they won’t buy from you, no matter how incredible your products or services may be.
At any given moment, online shoppers compare multiple websiteslooking for the products and services that check all the boxes for their requirements. If multiple businesses can provide what they need, the business that earns their trust ultimately wins the sale.
Online stores can present themselves as a trusted business by incorporating “social proof” elements in their site design. This may include actual reviews or testimonials from customers, or even user-generated content featuring images or videos of them using your product. These elements will assure customers you’re running a legitimate business and support their needs before, during, and after the buying experience.
Elements of social proof may include:
- Trust seals and certifications
- Customer testimonials
- Client case studies
- Media mentions and press releases
- Links to social media pages
- User Generated Content (UGC)
You’ll also want to maintain transparency by ensuring your site provides easy access to FAQs, return policies, and other legal information.
